The Most Unbelievable Designs You Can Actually Buy

6. Drive or Die

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This public service announcement would really be rather successful without the yellow symbol denoting "safely." Though it would still be a little bit perplexing; after all, is it advising not to drive or not die? Second thought: perhaps it also wants to add, "Do Drive Safely." Though none of the several ideas of what this sign could be trying to convey make total sense. The uncertainty of the message leaves drivers wondering about the actual meaning of the phrase. There are lines like "do die safely," "don't drive safely," "don't die safely," or "do drive safely," which would help to sum all the alternatives of signals this sign could be aiming to transmit. Just the last one of these choices would make any logical sense. This uncertainty emphasises in public safety communications the need of effective communication. A sign meant to encourage safe driving generates more questions than it solves, therefore negating its intended use. It reminds us that, particularly with regard to issues of life and death on the road, design clarity is absolutely vital.